The Importance of Getting Your Drivers on Board with Fleet Safety Training


You already know that safety has a direct effect on your operations, brand and profit – and especially your employees. The safety of your drivers is at stake every day. It’s your responsibility to oversee the health and safety of each of them.

You may already have a holistic program in place, but in order to maximize safety and the success of your program, the set up and roll out of a holistic driver coaching and training program is key.

The Roadmap to an Efficient Safety Program 

First, establish and reinforce a culture of safety from the top down. This can be done by creating a clear policy that communicates that safety is a primary organizational value and what is expected while on the job. Your commitment to evaluating and improving company-wide protocols demonstrates how seriously you take their safety.

As a manager, you set the expectations. Think about what safety gaps you may have and how those might be addressed. And as a team, what are you working toward? Setting specific metrics and goals for what a company-wide safety culture looks like for your organization will help articulate your expectations and give your team something to strive for. Your drivers will feel more comfortable if they understand the ask and if you have a plan in place.

Fleet Average Score for Safety Programs

Training is Key to Avoiding Unnecessary Costs and Risks

A safety program is only as good as the training and management tools at your disposal.

If you are concerned about the cost of safety training and tools, think about this: the price of a single collision can range anywhere from $14,000 to $225,558. Why not take steps to prevent preventable accidents?

You’ve probably seen it all – from falling asleep at the wheel, swerving due to distracted driving and absent-minded speeding. With the proper training and safety coaching tools, you can both reinforce safer, more alert driving and correct distracted driving in real-time. The right combination of training and tools can help you prevent accidents from unsafe or distracted driver behaviors.

Download: Driver Coaching & Training How-To eBook to get best practices for steering your drivers towards safety.

Tools to Ensure Truly Proactive Safety

How can you coach your drivers before, during and after they are at the wheel?

Safety scorecards are an effective way to get real-time visibility into each driver, as well as your driving culture as a whole. They are an integral part of how you can gain fleet-wide insights and benchmark individual operator safety.

And new mainstream tools are leveraging artificial intelligence (AI) to increase safety. An AI video camera solution with in-cab alerts can reduce accidents by 60% and reduce accident-related costs by 86%. Lower accident-related costs lead to reduced insurance claims, and decreased risks for your drivers and brand.

This solution allows for proactive safety by detecting distracted driving behaviors that typical dash cam solutions allow to go unchecked. It also should provide in-cab alerts that help drivers correct distracted behavior in real-time. When a distracted driving incident occurs, managers will also be alerted and the incidents can be factored into your driver scorecards.

AI Video

The right driver training and coaching program not only makes your drivers better and safer, it’s also proven to make them more focused. With increased safety, clear expectations and the right tools for success, your drivers will have a higher level of comfort while on the job. A brief lapse in paying attention can end up being a reason for an accident.

Download the Driver Coaching & Training How-To eBook for step-by-step recommendations for the set up and roll out of your holistic driver coaching and training program.

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