Founded in 1960, Fox Electric serves the Dallas-Fort Worth metroplex as a trusted electrical contractor. From high-rise construction to warehouse builds to simple service calls, the company runs roughly 180 vehicles through one of the busiest metro areas in the country. Tommy Parker, Operations Manager and 25-year company veteran, leads operations and safety strategy.
Industry: Construction & Electrical Contracting
Fleet size: ~180 units
The challenge: distracted drivers, dense traffic, rising risk
Fox Electric’s fleet hits the road during DFW’s worst traffic windows. With electricians driving to multiple sites a day, exposure to incidents was a daily reality. In the first half of the year, the company logged about 20 vehicle incidents. By Parker’s count, 75% of them were preventable.
Safety briefings alone weren’t moving the needle. Parker recalls one moment that crystallized the problem. The team had just finished a safety huddle on pre-trip walkarounds and backing up safely. Three minutes later, a driver walked out of the room and backed straight into another company vehicle.
"Sometimes they're not picking up what you're putting down."
Tommy Parker // Operations Manager, Fox Electric
Insurance partners at Travelers had been recommending telematics. At first, Fox resisted, worried drivers would see it as “big brother.” But the incident data made the decision unavoidable.
Why Fox chose IntelliShift
Parker evaluated multiple providers before landing on IntelliShift. Three things stood out.
The platform. Easy to navigate, fast to run reports, simple for the team to adopt.
The dash cams. Telematics data was useful, but Parker wanted video that could show drivers exactly what they were missing in the moment.
The people. A local IntelliShift rep, hands-on support, and a willingness to integrate Fox’s own checklists into the system.
The dash cams ultimately tipped the decision. Telematics could flag patterns, but video could show drivers themselves what those patterns actually looked like from behind the wheel.
"The video system, the dual camera system to me is just a huge eye-opener."
Tommy Parker // Operations Manager, Fox Electric
Before rolling anything out to drivers, Parker brought his managers into the buying process. The IntelliShift team flew down from New York to meet with him in person. That early management buy-in became the foundation for driver adoption.
That hands-on involvement set the tone for the rest of the relationship, and it’s what Parker keeps coming back to when he describes what makes IntelliShift different.
"The tech definitely kind of sells you, but it's the customer support."
Tommy Parker // Operations Manager, Fox Electric
The results
The turnaround started with a change in how Fox coaches its drivers. Fox’s team uses IntelliShift to group drivers with similar patterns, share real video examples, and coach in batches rather than singling individuals out.
Every coaching session is logged in the platform, giving Fox a record of who saw what and when.
"You can document all your training on IntelliShift, so you have that backup."
Tommy Parker // Operations Manager, Fox Electric
The payoff has shown up fast, across three areas.
Vehicle incidents dropped sharply.
After about 20 incidents in the first half of the year, Fox has logged just two confirmed incidents (possibly three) in the six months since IntelliShift was installed. In both confirmed cases, Fox drivers were not at fault.
A driver was exonerated on camera.
A vehicle came off a side street, ducked behind a parked 18-wheeler, and T-boned a Fox truck. The dash cam captured every second. No question of fault. Fox gave IntelliShift permission to use the footage as a training resource.
Insurance savings came immediately.
Fox’s Travelers liaison saw IntelliShift units being installed in the mechanic shop during the policy renewal meeting. The discount came on the spot, with a larger reduction expected at the next renewal if the trend continues.
"They were so impressed with how we were moving forward, we got a discount right up front."
Tommy Parker // Operations Manager, Fox Electric
Expanding the platform
When it comes to dealing with maintenance, Fox is now paperless. Three technicians in the maintenance department log every service through IntelliShift, including photos, notes, and service intervals. Engine fault codes route automatically to the team, so parts can be ordered before the truck rolls into the shop.
The team also expanded fuel tracking through IntelliShift’s WEX (Route Express) integration and built custom dashboards so each user can see the data the way they need it. What started six months ago as an insurance recommendation is now a large part of how the company runs.