Ferran already had a safety culture that went back decades. IntelliShift AI Dash Cams gave every driver a score, and that score gave Ferran the reward program it had wanted for years.
Ferran Services & Contracting has had a dedicated safety director for as long as Luis Perez can remember, and he has been there for 20 years. So, when Perez went looking for a better camera system, he was not trying to fix a safety problem. He was trying to make an already successful program better.
A safety habit older than most companies
Luis spent most of those 20 years in the air conditioning field, running performance testing and energy efficiency work, before taking over safety about four years ago. What he inherited was a safety committee that had existed for many years and a leadership team that had always treated safety as part of the job.
"It is part of the culture here. It is like a family. We like to think of Ferran as a family, and safety is part of keeping that family safe and together and healthy."
Luis Perez // Safety Director, Ferran Services & Contracting
An upgrade, not an experiment
Two things pushed the decision. First, the dash cams with the IntelliShift platform were easier to manage day to day, and the alerts were sharper. But the piece that mattered most was the mobile app, because it meant a driver could see his own performance without waiting for someone to tell him about it.
Second, the long relationship with IntelliShift made the risk feel manageable. “We have been with IntelliShift for a long time now, and it has always been reliable,” Perez said. “We just felt safe enough to follow along with the entire fleet.” Ferran piloted IntelliShift AI Dash Cams in November and had them across the full fleet by February.
Winning the cab before winning the numbers
That question was not about scoring. It was about privacy. Ferran answered it by disabling audio on every camera and then saying so out loud, more than once. “We make sure the guys understand we are not listening to anything in the cab,” Perez said.
Another important move was that the owner of the company put a camera in his own personal truck. Managers did the same, and Ferran started the rollout with them.
"We started with the managers, and the entire workforce was able to see that this is happening from leadership all the way down to the field."
Luis Perez // Safety Director, Ferran Services & Contracting
Proof when it counted
The rest of the proof arrives after an incident, once there is video of what actually happened. Ferran has pulled video to prove its vehicles were fully stopped when they were rear-ended. In another case, a vehicle crossed into a Ferran driver’s lane and sideswiped him, and the footage settled the question of fault immediately. “We were able to demonstrate that our driver was doing the right thing, and he stayed in his lane,” Perez said. “There are quite a few instances where we could show how our driver has been exonerated because of that.”
The app changed who was doing the coaching
What happened next was not in the plan. Departments started competing against each other. The individual scores also gave Perez a way to bring a driver in for a conversation, and the turnaround could be fast.
"We have seen big jumps in somebody who was the lowest, and they will come in and talk to us, and that same week they will jump up to a really good score."
Luis Perez // Safety Director, Ferran Services & Contracting
Where the numbers landed
~900
Fleet-wide safety score
Holding between 895 and 915, week after week
1,000+
Score reached by several drivers
Individual drivers pushing past the top of the scale
Fewer
At-fault accidents
Compared to the two previous years
Speeding
Down
Phone distraction
Down
Following distance
Better
At-fault accidents
Down vs. the two previous years
Several of Ferran’s accidents were determined to be not at fault. More importantly, at-fault accidents have declined compared to the previous two years, reflecting meaningful progress in driver safety.
What he would tell another fleet
And if another contractor called tomorrow to ask whether it was worth it, he had one word:
Absolutely.
Ferran did not buy cameras to build a safety culture. It had one already, older than most of the people working there. What the platform added was a number, and the number changed what the culture could do. Drivers can see where they stand without being told. Departments compete over it. And the reward program Ferran had wanted for years finally has a foundation that holds up, because nobody can argue with a score.
